Although the internet is bustling with plenty of social media apps, Facebook has emerged as a real contender for the online video platform throne. Since over 500 million people watch Facebook videos every day, this social media giant is now giving heavy video focus to facilitate the marketers. Video content has become the go-to medium for businesses to connect to their customers. As a result, there’s the potential to drive more sales than static social advertisements for every dollar invested into social video ads. Facebook Ad targeting-
However, getting an idea of how to make the best of this combination of social media can be a little tough, especially given the high competition. As such, you will need some extensive knowledge on how to go about it. This guide on how to find your audience with Facebook Ad marketing will walk you through the effective tips to create the best video ads that will attract the audience while helping your business grow beyond horizons. Facebook Ad targeting
A Brief Overview of Facebook Ad Formats
Marketers can create Facebook Ads in three different formats: slideshow, stories, and in-stream. Continue reading to learn about them a bit more.
Slideshow is a great way to engage the audience. It is also cost effective and you won’t have to spend a bomb trying to create an engaging video on the go. You can easily produce a video using only photos and texts with slideshow ads. Whether you use stock images or your own photos, these ads are easier to put together and don’t take much time and effort.
Story ads are ideal for any marketing campaign and appear between other organic content within the format. Facebook stories display video ads that are 15 seconds or less. So, if you have created a video for your FB feed, you can repurpose the same content within the limited time frame as an ad to play in Facebook stories.
These ads are the finest way to replicate conventional TV advertising on social media platforms. To execute this type of ad, you need to create a video that will play when people are swiping through Facebook videos.
A Guide To Find Audience With Facebook Ad Targeting
Now that you are well-acquainted with types of video ads, it’s time to unveil some of the tips and tricks to reach the target audience by using Facebook.
Choose the target audience
First, decide who you want to find with your Facebook Ad targeting approach? The true power of video advertising on social media is its targeting capabilities. Forget the spray and pray approach and use a hyper-targeted group of people for your ad’s audience.
Narrowing your target group will give fewer views,, but your CTR will likely be higher than expected since you are reaching the relevant people.
Define your goals
The second most important step to initiate any marketing effort is to decide what you want to accomplish. Check whether you are trying to raise brand awareness or drive conversions; create Facebook video ads accordingly.
Choosing what you want to prioritise will affect the kind of ad you create and how you distribute it to the audience. While producing the ads, you should keep into mind the Key Performance Indicator (KPI).
This measurable value is further divided into three categories: Audience Reach, Engagement, and Conversion.
- The percentage of the in-target audience
- Brand awareness
- Content Interaction
- Audience Retention
- Relevance Score
- Revenue Generated
Create compelling Facebook Ads
While creating Facebook ads, try to think like a user. People don’t go on Facebook to watch ads, and most want to avoid them at all costs. With that in mind, you must invest in your advertisement smartly.
Since consumers often view only a fraction of video ads, try using a storytelling arch to hook the user. You can also start with pitching the brand with some short, compelling keywords and visuals before concluding shortly afterward.
Take ample time to create Facebook video ads that can act as a thumb stopper; otherwise, people will scroll right by your ad, leaving you disappointed. Marketers should take time to learn about buyers’ persona to find specific interests and behaviours that can help you develop more creative ads.
You can also use the Audience Insights feature in the Facebook Ads Manager to play around with the different options to define your target audience. Depending on the insights, choose a relevant topic and convey the key message to your audience
Less is more
When advertising on social media platforms, marketers should follow the “less is more” approach. In social media advertising, one second is a lot of time. Having one clear message and one clear story will centre all the other elements of your ad.
Ads should be concise in their messaging. An ad that is short and condensed is likely to generate more views than a longer one.
Instead of having multiple messages that fight to coexist in a few seconds, focus on delivering one or two messages in an engaging manner. Make the first 5 seconds the most appealing part of the ad. It’s tempting to leave the pay-off of the ad until the end, but it’s likely a user will catch your ad while scrolling and won’t spend too much time on it. Your approach should appeal to them early and make it clear what’s what your business is all about.
Write the script and ensure that your message is on point and not too long. It should sound natural when read aloud. Also, try to say the minimum while creating Facebook ads.
Setup your Facebook Ad Campaign
Once you have created a Facebook ad, it’s time to set up your Facebook ad campaign. It is a relatively straightforward process, especially if you create normal Facebook ads. This social media giant does a good job of walking you through the process of setting up the campaign through either Power Editor or Ad Manager.
Start creating the ad and select the “Video Views” as your objective. Decide on how much you want to send and over what time. Be sure to choose your video thumbnail carefully and decide where you want your ad to be served – on the web, mobile, or both.
Not only does a Facebook video ad allow you to share more information in a short time, it also makes the audience feel more connected. Be more creative while producing ads and use the right techniques for scripting and storytelling to reach the target audience. We hope our guide will help you achieve your marketing goals while taking your brand to new heights.